Whether in the mall, restaurant, beach, or even in the middle of the street, there is always someone shooting something with a smartphone. People like to share and enjoy photos on a daily basis, and smarter companies have realized that. You know what they did? They have created a profile on Instagram to gather Instagram Followers, the perfect social network for anyone who thinks a picture is worth a thousand words on Facebook or 140 characters on Twitter. I do not know if your company really knows how to use social networks, but it’s time you learned why Instagram is a good online platform for many businesses and how yours can benefit from it.
Why use Instagram? The numbers say it all
In December 2013, with 150 million users, Instagram showed a power of engagement 15 times greater than that presented by Facebook, according to data from L2 Business Intelligence. This means that Instagram users tend to like and comment more than Facebook users. By the end of 2014, Instagram has doubled its membership, reaching 300,000 users who share more than 70 million photos and videos every day, plus billions of Instagram Likes.
Do you know what that means?
We have a growing network with a great potential to increase your sales. But calm, the news only gets better. Because it is an application used on mobile devices, the Instagram conversion rate is positively affected by it. Studies in 2013 show that 9 out of 10 searches on mobile devices lead to some action, and that half of those actions end in sales, especially for those who use Instagram Marketing. Click here.
And what kind of business does Instagram use?
What types of businesses use Instagram Marketing? Much of the successful business on Instagram sells physical products, especially clothing, accessories, beauty products, and food.However, this is not a problem for companies that sell digital products or that work with providing services. It all depends on how you use the platform.Companies, in doing so, are able to tighten their ties with the public, which feels more intimate. This creates more confidence, increasing engagement and thus sales. Of course, this is just one way to use Instagram for business.
Instagram for business
Here are some tips on how to use Instagram for Business:
1- Use photos from your followers
The idea is simple and effective. Create a hashtag and have your fans post photos with this hashtag. These photos will be reposted by the profile of your company or used for some action that is interesting for the fans. Want an example?
The Starbucks network profile posts every day pictures tagged by its fans through hashtags.
Starbucks instagram network social business
The logic is: take a good photo with the brand Starbucks and you can appear in the official profile, with all credits. It’s a great way to promote branding and build rapport with the Instagram Followers and the general public so they also feel like becoming followers. More details in site: https://www.socialproof.xyz/free-instagram-stats/